Problem

Brand creation can be overwhelming for entrepreneurs. Without design expertise, they often spend too much time guessing which colors, fonts, and visuals suit their brand. I needed to find a way to simplify the process while ensuring high-quality results.

Outcome

I designed an app that streamlines the brand creation process. With Brandstorm, users can generate a cohesive brand identity, including colors, fonts, and a brand kit in minutes, without needing design experience.

Brandstorm

An end-to-end solution I created to simplify brand creation for entrepreneurs and small businesses.

Role

UX/UI Designer, Brand Designer

Team

Solo Project

Timeline

1 Month

Understanding the problem space

Brandstorm helps entrepreneurs create professional brand identities. However, users often find it difficult to know where to start or what choices align with their vision, leading to frustration or giving up midway.

Looking for opportunities

I analyzed competitors in the branding and design space, focusing on tools like Canva and Looka. These platforms excel in offering creative options but often overwhelm users with too many choices. My goal was to create a focused app that prioritizes simplicity and clarity.

Research findings

Through user research and affinity mapping, I uncovered key insights into the branding process for entrepreneurs. These insights highlight user challenges and expectations, grouped into themes to guide future improvements.

Meet the user

Say hello to our user, a busy entrepreneur who wants a professional brand that reflects her vision but lacks the time and design expertise to create it herself. She needs a simple, guided tool to help her confidently build a cohesive brand identity for her business.

What I learned

Many entrepreneurs struggle to build their brand because they lack design knowledge or resources. This often leads to delays, frustration, or incomplete branding.

Turning ideas into plans

Using insights from my research, I crafted a clear plan to bring this branding app to life. From brainstorming concepts and mapping user flows to outlining a feature roadmap and creating low-fidelity wireframes, I focused on designing a seamless and intuitive experience that addresses user pain points while keeping the process simple and approachable.

Crafting the Visual Identity

With the core structure in place, I focused on establishing a visual identity that aligns with the app’s purpose. The branding reflects a balance of creativity and simplicity, with a vibrant color palette and clean typography designed to inspire confidence and make the process feel approachable for entrepreneurs.

Key findings

Through usability testing, I discovered critical insights that helped refine the design and improve the user experience. These findings were grouped into two main categories:

1 - Guidance & Clarity

Participants felt unsure about their selections due to a lack of labels on fonts and colors.
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Users wanted more guidance during key steps, like color and font selection, to feel confident in their choices.

2 - Customization & Flow

Participants expected to see customize icons for adjusting their selections but found none.

Some users couldn’t find a clear way to save their progress and return later, leading to frustration.

Revisions

1 - Guidance & Clarity

Clearly labeled all fonts and color palettes to help users make confident decisions.

Included short instructional text or tooltips to guide users through each step of the process.

2 - Customization & Flow

Added small, intuitive icons to allow users to tweak their selections easily.

‍Introduced a “Save & Continue Later” button to ensure flexibility for users.

Guided Questionnaire

I introduced a clear, step-by-step questionnaire to gather essential brand information, helping users feel confident about their branding choices.

Customizable Selections

I added tools to let users tweak their color palettes and font pairings with ease, making their brand feel uniquely theirs.

Simplified Brand Kit

I presented the final brand kit in a clean, digestible format, with options to save, edit, or share seamlessly.

Final thoughts & takeaways

1 - Iterate & Improve

My initial wireframes lacked key features like questionnaire screens and customization options. By incorporating user feedback, I was able to create a more engaging and complete experience.

2 - Balance Simplicity & Control

Users wanted an intuitive process but also needed options to tweak their choices. Striking this balance was key to building user trust and satisfaction.

3 - Test Early, Test Often

Mockups revealed areas where users needed more guidance, like tips for font and color selection. Adding these small details made a big difference in usability.